Part Four Chapter III

III Andrew had spent hours deciding which clothes he ought to wear for his first day's work at the Copper Kettle. His final choice was draped over the back of the chair in his bedroom. A particularly angry acne pustule had chosen to bring itself to a shiny tight peak on his left cheek, and Andrew had gone so far as to experiment with Ruth's foundation, which he had sneaked out of her dressing-table drawer. He was laying the kitchen table on Friday evening, his mind full of Gaia and the seven solid hours of close proximity to her that were within touching distance, when his father returned from work in a state that Andrew had never seen before. Simon seemed subdued, almost disorientated. ‘Where's your mother?' Ruth came bustling out of the walk-in pantry. ‘Hello Si-Pie! How – what's wrong?' ‘They've made me redundant.' Ruth clapped her hands to her face in horror, then dashed to her husband, threw her arms around his neck and drew him close. ‘Why?' she whispered. ‘That message,' said Simon. ‘On that fucking website. They pulled in Jim and Tommy too. It was take redundancy or we'll sack you. And it's a shitty deal. It's not even what they gave Brian Grant.' Andrew stood perfectly still, calcifying slowly into a monument of guilt. ‘Fuck,' said Simon, into Ruth's shoulder. ‘You'll get something else,' she whispered. ‘Not round here,' said Simon. He sat down on a kitchen chair, still in his coat, and stared across the room, apparently too stunned to speak. Ruth hovered around him, dismayed, affectionate and tearful. Andrew was glad to detect in Simon's catatonic gaze a whiff of his usual ham theatrics. It made him feel slightly less guilty. He continued to lay the table without saying a word. Dinner was a subdued affair. Paul, apprised of the family news, looked terrified, as though his father might accuse him of causing it all. Simon acted like a Christian martyr through the first course, wounded but dignified in the face of unwarranted persecution, but then – ‘I'll pay someone to punch the fucker's fat face through the back of his neck,' he burst out as he spooned apple crumble into himself; and the family knew that he meant Howard Mollison. ‘You know, there's been another message on that council website,' said Ruth breathlessly. ‘It's not only you who's had it, Si. Shir – somebody told me at work. The same person – The Ghost of Barry Fairbrother – has put up something horrible about Dr Jawanda. So Howard and Shirley got someone in to look at the site, and he realized that whoever's doing these messages has been using Barry Fairbrother's log-in details, so to be safe, they've taken them off the – the database or something – ‘ ‘And will any of this get me my fucking job back?' Ruth did not speak again for several minutes. Andrew was unnerved by what his mother had said. It was worrying that The_Ghost_of_Barry_Fairbrother was being investigated, and unnerving that somebody else had followed his lead. Who else would have thought of using Barry Fairbrother's log-in details but Fats? Yet why would Fats go for Dr Jawanda? Or was it just another way of getting at Sukhvinder? Andrew did not like it at all †¦ ‘What's the matter with you?' Simon barked across the table. ‘Nothing,' Andrew muttered, and then, backtracking, ‘it's a shock, isn't it †¦ your job †¦' ‘Oh, you're shocked, are you?' shouted Simon, and Paul dropped his spoon and dribbled ice cream down himself. ‘(Clean it up, Pauline, you little pansy!) Well, this is the real world, Pizza Face!' he shouted at Andrew. ‘Fuckers everywhere trying to do you down! So you,' he pointed across the table at his eldest son, ‘you get some dirt on Mollison, or don't bother coming home tomorrow!' ‘Si – ‘ Simon pushed his chair away from the table, threw down his own spoon, which bounced onto the floor with a clatter, and stalked from the room, slamming the door behind him. Andrew waited for the inevitable, and was not disappointed. ‘It's a terrible shock for him,' a shaken Ruth whispered at her sons. ‘After all the years he's given that company †¦ he's worried how he's going to look after us all †¦' When the alarm rang at six thirty the next morning, Andrew slammed it off within seconds and virtually leapt out of bed. Feeling as though it was Christmas Day, he washed and dressed at speed, then spent forty minutes on his hair and face, dabbing minuscule amounts of foundation onto the most obvious of his spots. He half expected Simon to waylay him as he crept past his parents' room, but he met nobody, and after a hasty breakfast he wheeled Simon's racing bicycle out of the garage and sped off down the hill towards Pagford. It was a misty morning that promised sunshine later. The blinds were still down in the delicatessen, but the door tinkled and gave when he pushed it. ‘Not this way!' shouted Howard, waddling towards him. ‘You come in round the back! You can leave the bike by the bins, get it away from the front!' The rear of the delicatessen, reached by a narrow passageway, comprised a tiny dank patch of stone-paved yard, bordered by high walls, sheds with industrial-sized metal bins and a trapdoor that led down vertiginous steps to a cellar. ‘You can chain it up somewhere there, out of the way,' said Howard, who had appeared at the back door, wheezing and sweaty-faced. While Andrew fumbled with the padlock on the chain, Howard dabbed at his forehead with his apron. ‘Right, we'll start with the cellar,' he said, when Andrew had secured the bicycle. He pointed at the trapdoor. ‘Get down there and see the layout.' He bent over the hatch as Andrew climbed down the steps. Howard had not been able to climb down into his own cellar for years. Maureen usually tottered up and down the steps a couple of times a week; but now that it was fully stocked with goods for the cafe, younger legs were indispensible. ‘Have a good look around,' he shouted at the out-of-sight Andrew. ‘See where we've got the gateaux and all the baked goods? See the big bags of coffee beans and the boxes of teabags? And in the corner – the toilet rolls and the bin bags?' ‘Yeah,' Andrew's voice echoed up from the depths. ‘You can call me Mr Mollison,' said Howard, with a slightly tart edge to his wheezy voice. Down in the cellar, Andrew wondered whether he ought to start straight away. ‘OK †¦ Mr Mollison.' It sounded sarcastic. He hastened to make amends with a polite question. ‘What's in these big cupboards?' ‘Have a look,' said Howard impatiently. ‘That's what you're down there for. To know where you put everything and where you get it from.' Howard listened to the muffled sounds of Andrew opening the heavy doors, and hoped that the boy would not prove gormless or need a lot of direction. Howard's asthma was particularly bad today; the pollen count was unseasonably high, on top of all the extra work, and the excitement and petty frustrations of the opening. The way he was sweating, he might need to ring Shirley to bring him a new shirt before they unlocked the doors. ‘Here's the van!' Howard shouted, hearing a rumble at the other end of the passageway. ‘Get up here! You're to carry the stuff down to the cellar and put it away, all right? And bring a couple of gallons of milk through to me in the cafe. You got that?' ‘Yeah †¦ Mr Mollison,' said Andrew's voice from below. Howard walked slowly back inside to fetch the inhaler that he kept in his jacket, which was hanging up in the staff room behind the delicatessen counter. Several deep breaths later, he felt much better. Wiping his face on his apron again, he sat down on one of the creaking chairs to rest. Several times since he had been to see her about his skin rash, Howard had thought about what Dr Jawanda had said about his weight: that it was the source of all his health problems. Nonsense, obviously. Look at the Hubbards' boy: built like a beanpole, and shocking asthma. Howard had always been big, as far back as he could remember. In the very few photographs taken of him with his father, who had left the family when Howard was four or five, he was merely chubby. After his father had left, his mother had sat him at the head of the table, between herself and his grandmother, and been hurt if he did not take seconds. Steadily he had grown to fill the space between the two women, as heavy at twelve as the father who had left them. Howard had come to associate a hearty appetite with manliness. His bulk was one of his defining characteristics. It had been built with pleasure, by the women who loved him, and he thought it was absolutely characteristic of Bends-Your-Ear, that emasculating killjoy, that she wanted to strip him of it. But sometimes, in moments of weakness, when it became difficult to breathe or to move, Howard knew fear. It was all very well for Shirley to act as though he had never been in danger, but he remembered long nights in the hospital after his bypass, when he had not been able to sleep for worry that his heart might falter and stop. Whenever he caught sight of Vikram Jawanda, he remembered that those long dark fingers had actually touched his naked, beating heart; the bonhomie with which he brimmed at each encounter was a way of driving out that primitive, instinctive terror. They had told him at the hospital afterwards that he needed to lose some weight, but he had dropped two stone naturally while he was forced to live off their dreadful food, and Shirley had been intent on fattening him up again once he was out †¦ Howard sat for a moment more, enjoying the ease with which he breathed after using his inhaler. Today meant a great deal to him. Thirty-five years previously, he had introduced fine dining to Pagford with the elan of a sixteenth-century adventurer returning with delicacies from the other side of the world, and Pagford, after initial wariness, had soon begun to nose curiously and timidly into his polystyrene pots. He thought wistfully of his late mother, who had been so proud of him and his thriving business. He wished that she could have seen the cafe. Howard heaved himself back to his feet, took his deerstalker from its hook and placed it carefully on his head in an act of self-coronation. His new waitresses arrived together at half-past eight. He had a surprise for them. ‘Here you are,' he said, holding out the uniforms: black dresses with frilly white aprons, exactly as he had imagined. ‘Ought to fit. Maureen reckoned she knew your sizes. She's wearing one herself.' Gaia forced back a laugh as Maureen stalked into the delicatessen from the cafe, smiling at them. She was wearing Dr Scholl's sandals over her black stockings. Her dress finished two inches above her wrinkled knees. ‘You can change in the staff room, girls,' she said, indicating the place from which Howard had just emerged. Gaia was already pulling off her jeans beside the staff toilet when she saw Sukhvinder's expression. ‘Whassamatter, Sooks?' she asked. The new nickname gave Sukhvinder the courage to say what she might otherwise have been unable to voice. ‘I can't wear this,' she whispered. ‘Why?' asked Gaia. ‘You'll look OK.' But the black dress had short sleeves. ‘I can't.' ‘But wh – Jesus,' said Gaia. Sukhvinder had pulled back the sleeves of her sweatshirt. Her inner arms were covered in ugly criss-cross scars, and angry fresh-clotted cuts travelled up from her wrist to her inner arm. ‘Sooks,' said Gaia quietly. ‘What are you playing at, mate?' Sukhvinder shook her head, with her eyes full of tears. Gaia thought for a moment, then said, ‘I know – come here.' She was stripping off her long-sleeved T-shirt. The door suffered a big blow and the imperfectly closed bolt shot open: a sweating Andrew was halfway inside, carrying two weighty packs of toilet rolls, when Gaia's angry shout stopped him in his tracks. He tripped out backwards, into Maureen. ‘They're changing in there,' she said, in sour disapproval. ‘Mr Mollison told me to put these in the staff bathroom.' Holy shit, holy shit. She had been stripped to her bra and pants. He had seen nearly everything. ‘Sorry,' Andrew yelled at the closed door. His whole face was throbbing with the force of his blush. ‘Wanker,' muttered Gaia, on the other side. She was holding out her T-shirt to Sukhvinder. ‘Put it on underneath the dress.' ‘That'll look weird.' ‘Never mind. You can get a black one for next week, it'll look like you're wearing long sleeves. We'll tell him some story †¦' ‘She's got eczema,' Gaia announced, when she and Sukhvinder emerged from the staff room, fully dressed and aproned. ‘All up her arms. It's a bit scabby.' ‘Ah,' said Howard, glancing at Sukhvinder's white T-shirted arms and then back at Gaia, who looked every bit as gorgeous as he had hoped. ‘I'll get a black one for next week,' said Sukhvinder, unable to look Howard in the eye. ‘Fine,' he said, patting Gaia in the small of her back as he sent the pair of them through to the cafe. ‘Brace yourselves,' he called to his staff at large. ‘We're nearly there †¦ doors open, please, Maureen!' There was already a little knot of customers waiting on the pavement. A sign outside read: The Copper Kettle, Opening Today – First Coffee Free! Andrew did not see Gaia again for hours. Howard kept him busy heaving milk and fruit juices up and down the steep cellar steps, and swabbing the floor of the small kitchen area at the back. He was given a lunch break earlier than either of the waitresses. The next glimpse he got of her was when Howard summoned him to the counter of the cafe, and they passed within inches of each other as she walked in the other direction, towards the back room. ‘We're swamped, Mr Price!' said Howard, in high good humour. ‘Get yourself a clean apron and mop down some of these tables for me while Gaia has her lunch!' Miles and Samantha Mollison had sat down with their two daughters and Shirley at a table in the window. ‘It seems to be going awfully well, doesn't it?' Shirley said, looking around. ‘But what on earth is that Jawanda girl wearing under her dress?' ‘Bandages?' suggested Miles, squinting across the room. ‘Hi, Sukhvinder!' called Lexie, who knew her from primary school. ‘Don't shout, darling,' Shirley reproved her granddaughter, and Samantha bristled. Maureen emerged from behind the counter in her short black dress and frilly apron, and Shirley corpsed into her coffee. ‘Oh dear,' she said quietly, as Maureen walked towards them, beaming. It was true, Samantha thought, Maureen looked ridiculous, especially next to a pair of sixteen-year-olds in identical dresses, but she was not going to give Shirley the satisfaction of agreeing with her. She turned ostentatiously away, watching the boy mopping tables nearby. He was spare but reasonably broad-shouldered. She could see his muscles working under the loose T-shirt. Incredible to think that Miles' big fat backside could ever have been that small and tight – then the boy turned into the light and she saw his acne. ‘Not half bad, is it?' Maureen was croaking to Miles. ‘We've been full all day.' ‘All right, girls,' Miles addressed his family, ‘what'll we have to keep up Grandpa's profits?' Samantha listlessly ordered a bowl of soup, as Howard waddled through from the delicatessen; he had been striding in and out of the cafe every ten minutes all day, greeting customers and checking the flow of cash into the till. ‘Roaring success,' he told Miles, squeezing in at their table. ‘What d'you think of the place, Sammy? You haven't seen it before, have you? Like the mural? Like the china?' ‘Mm,' said Samantha. ‘Lovely.' ‘I was thinking about having my sixty-fifth here,' said Howard, absent-mindedly scratching at the itch Parminder's creams had not yet cured, ‘but it's not big enough. I think we'll stick with the church hall.' ‘When's that, Grandpa?' piped up Lexie. ‘Am I coming?' ‘Twenty-ninth, and what are you now – sixteen? Course you can come,' said Howard happily. ‘The twenty-ninth?' said Samantha. ‘Oh, but †¦' Shirley looked at her sharply. ‘Howard's been planning this for months. We've all been talking about it for ages.' ‘†¦ that's the night of Libby's concert,' said Samantha. ‘A school thing, is it?' asked Howard. ‘No,' said Libby, ‘Mum's got me tickets for my favourite group. It's in London.' ‘And I'm going with her,' said Samantha. ‘She can't go alone.' ‘Harriet's mum says she could – ‘ ‘I'm taking you, Libby, if you're going to London.' ‘The twenty-ninth?' said Miles, looking hard at Samantha. ‘The day after the election?' Samantha let loose the derisive laugh that she had spared Maureen. ‘It's the Parish Council, Miles. It's not as though you'll be giving press conferences.' ‘Well, we'll miss you, Sammy,' said Howard, as he hauled himself up with the aid of the back of her chair. ‘Best get on †¦ all right, Andrew, you're done here †¦ go and see if we need anything up from the cellar.' Andrew was forced to wait beside the counter while people passed to and from the bathroom. Maureen was loading up Sukhvinder with plates of sandwiches. ‘How's your mother?' she asked the girl abruptly, as though the thought had just occurred to her. ‘Fine,' said Sukhvinder, her colour rising. ‘Not too upset by that nasty business on the council website?' ‘No,' said Sukhvinder, her eyes watering. Andrew proceeded out into the dank yard, which, in the early afternoon, had become warm and sunny. He had hoped that Gaia might be there, taking a breath of fresh air, but she must have gone into the staff room in the deli. Disappointed, he lit up a cigarette. He had barely inhaled when Gaia emerged from the cafe, finishing her lunch with a can of fizzy drink. ‘Hi,' said Andrew, his mouth dry. ‘Hi,' she said. Then, after a moment or two: ‘Hey, why's that friend of yours such a shit to Sukhvinder? Is it personal or is he racist?' ‘He isn't racist,' said Andrew. He removed the cigarette from his mouth, trying to keep his hands from trembling, but could not think of anything else to say. The sunshine reflected off the bins warmed his sweaty back; close proximity to her in the tight black dress was almost overwhelming, especially now that he had glimpsed what lay beneath. He took another drag of the cigarette, not knowing when he had felt so bedazzled or so alive. ‘What's she ever done to him, though?' The curve of her hips to her tiny waist; the perfection of her wide, flecked eyes over the can of Sprite. Andrew felt like saying, Nothing, he's a bastard, I'll hit him if you let me touch you †¦ Sukhvinder emerged into the yard, blinking in the sunlight; she looked uncomfortable and hot in Gaia's top. ‘He wants you back in,' she said to Gaia. ‘He can wait,' said Gaia coolly. ‘I'm finishing this. I've only had forty minutes.' Andrew and Sukhvinder contemplated her as she sipped her drink, awed by her arrogance and her beauty. ‘Was that old bitch saying something to you just then, about your mum?' Gaia asked Sukhvinder. Sukhvinder nodded. ‘I think it might've been his mate,' she said, staring at Andrew again, and he found her emphasis on his positively erotic, even if she meant it to be derogatory, ‘who put that message about your mum on that website.' ‘Can't've been,' said Andrew, and his voice wobbled slightly. ‘Whoever did it went after my old man, too. Couple of weeks ago.' ‘What?' asked Gaia. ‘The same person posted something about your dad?' He nodded, relishing her interest. ‘Something about stealing, wasn't it?' asked Sukhvinder, with considerable daring. ‘Yeah,' said Andrew. ‘And he got the sack for it yesterday. So her mum,' he met Gaia's blinding gaze almost steadily, ‘isn't the only one who's suffered.' ‘Bloody hell,' said Gaia, upending the can and throwing it into a bin. ‘People round here are effing mental.'

Food Poisoning Essay

Introduction: Every year millions of people suffer from food poisoning due to uncontrolled application of agricultural chemicals, environmental contamination, use of illegal additives , microbiological hazards and others but as a result of increasing awareness of consumers and their demands to provide them with safe, wholesome and high quality food have force many food premises to carry out a broad assessment and re-organize their systems of food control in turn to improve efficiency , rationalization of human resources and harmonizing approaches. This assessment of food control system has resulted to shift from the traditional approach which depends mainly on the final product sampling and inspection and move forward toward the implementation of a preventative safety and quality approach based on risk analysis. (FAO, 1998) Risk based approaches has been developed by World health organization (WHO) and Food and Agriculture Organization of the United Nations (FAO) and it is called risk analysis .(WHO,2011)-website Moreover, risk analysis is a combination of three interconnected elements which are Risk management, Risk assessment and Risk communication. (FAO/WHO training manual, 2006) Risk assessment is a scientific evaluation of risk associated with hazard either qualitatively or quantitatively .Risk management is the process where the relevant information of risk including risk assessment results are used to make decisions on how they will control the risk and implementing proper options. Finally risk communication which may define as the process by which exchange of information occur between risk assessors, managers and concerned parties. (http://www.fao.org/docrep/008/ae922e/ae922e04.htm) Government officials: In order to prepare a food products that is safe for human consumption and trade within the country or worldwide as well as maintain public confidence the government officials has a major role in this issue, yet it is clear that the government has no role in the production of food and cannot by itself to make safe or unsafe food. However, the government does play two important roles to reduce the risk of foodborne illness. The first major role is to create food standards and implement it through laws, regulations, inspection, and compliance procedures. These standards range from setting legislation to prevent food adulteration toward defining limits on the levels of pesticides residues as well as levels of pathogenic bacteria, food labelling, preparation and packaging of food. As a consequence, USDAs in recent times implemented HACCP system for meat and poultry to reduce harmful contamination and the risk of food borne illness. The second role is to address food safety problems that are beyond the control of any person participating in the food chain, which require more than a regulatory solution like for example E.coli O157:H7 pathogen which originates in the gut of cattle and is spread through the environment to contaminate water, fresh produce, and beef during the slaughtering process causing a considerable hazard when present in food. Address these and many other food safety problems need a strong research base, and to develop an effective control measures not to mention the cooperation between farmers, livestock producers, food processors, retailers and consumers. Therefore, government officials play a leading role in promoting basic research and cooperation in such cases to reduce the risk of food borne diseases. (Taylor &ump; Hoffmann, 2001) In fact, applying risk analysis provides many benefits to all food safety stakeholders including government. In this term it can help food safety regulators to obtain more evidence and information they require to make an effective decision and to identify and apply suitable measures to control the risk in addition to evaluate these measures for example it can be used to assess the maximum level of pesticide residue in food supplies ,increasing the rate of tests ,provide advice to a certain population subgroup, review labelling requirements, and issue a ban and/or recall for the suspected food product in response. Risk analysis can be applied to support and improve food standards such as regulation (EC) no.1829/2003 on genetically modified foods and feed (EU, 2003) and many others standards. It allows the potential costs of compliance for comparison with the expected benefits, and supports setting priorities among the various problems related to food safety. (FAO 87, 2006) In addition to the above advantages, since in article2 (2) from SPS agreement indicates the need of scientific evidence in establishing sanitary and pytosanitary measures. (SPS) though, applying risk analysis will assist the government to meet their commitments and strengthen the basis for the food trade at the international level by increasing access to new market. (FAO 87, 2006) Moreover, gaps and uncertainties in scientific knowledge can be identified using risk analysis approach, which will lead to improve food safety and a better understanding of food related impacts on consumer health. (FAO 87, 2006) In general, risk analysis is used mostly for chemical hazards but recently FAO and WHO expand the scope to cover microbiological hazards as well. (FAO 76) As a result, microbial risk assessment has been used to assess the risk posed by Listeria in a wide range of food commodities and regulatory involvements to control pathogens. (Federal Register / Vol. 66, No. 39 / Tuesday, February 27, 2001 / Proposed Rules) Thus, through risk analysis the government officials can make out opportunities to reduce risk by using it to establish risk based inspection program, development and application of food standards, collaborate efforts with food processors, and consumer awareness. (Taylor &ump; Hoffmann, 2001) However, since not all countries have the capabilities and resources to conduct risk assessment ,so they must make use of international data and expertise available besides data that is internationally accepted such as codex standards which accepted as scientifically valid under SPS agreement .(FAO,76) Food processors: On the other hand, food processors as discussed earlier has the main role to produce safe ,wholesome and high quality food to meet customer demands. While world health organisation (WHO) has briefly indicated that food safety is a shared responsibility from farm to fork, http://www.eufic.org/article/en/artid/processing-food-safety-quality-1/ governments and intergovernmental organisation like Codex Alimentarius commission (CAC) has a major responsibility in creating food standards and so it is important to involve food manufacturers in the process of setting standards at the national and international levels. This participation is beneficial to all stakeholders, and government indeed should assist this exchange of information to help ensure supplying safe products. http://www.fao.org/docrep/v2890t/v2890t05.htm Achieving this requires implementing science based systems derived from risk analysis and associated risk management approaches like HACCP for industry. (Hobbs, 2007) However, to carry out a HACCP plan, hazard analysis is required, as it considers as the first of the seven HACCP principles, it is used to assess the probable hazards that could occur through food processing, gathering data regarding those hazards and their severity to the consumer besides the possibility of their occurrence. Once established a hazard analysis using risk analysis, it must be considered throughout the HACCP plan development. (Peter warring book, food quality assurance book) In addition to the above, there are a number of authors who have suggested the use of risk based systems in HACCP plan (Baird-Parker, 1994, 1995;Buchanan, 1995; Notermans and Jouve, 1995; Elliott,1996; Notermans and Mead, 1996). Thus demands to include some aspects of risk into HACCP system are increasing. (T.Mayeres,97) Burden or benefits) (Mayers, 1997) on the other hand stated that the HACCP system is functioning effectively without the need of risk assessment approach, bearing on mind that HACCP has been internationally considered as an effective way to control food borne hazards. However, some elements of risk analysis can be useful in HACCP by increasing the scientific basis of hazard analysis, can help in identification of critical limits, as well as increasing transparency in decision making.( (T.Mayeres,97) Burden or benefits) Part B/i: Owing to the increasing demands of the global market for sea food products, exposure to food borne illness may increase as a consequence. (Book of Iso and HACCP) For instance,

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Learning Plan 3 Assessment - Essay Example Let’s say you are considering the purchase of a new car and you want to see how the interest rate impacts your monthly payment. The car is priced at $ 20,000, you want to finance it for five years (60 months), and the dealer is making an initial offer to you at a rate of 6% while your bank will loan you the money for 4.7%. Then, as you negotiate your deal with the car sales manager, you discover that the manufacturer is offering a rate of 2.2% if you buy the car in the next three days. As demonstrated in the chart below, the interest rate impacts the amount of money you will pay each month: The row labeled interest rate is the value that is changed in Goal seek. After setting the formula to calculate monthly payments for the parameters described above, simply click on Tools, Goal Seek. Excel will provide a pop-up window to allow you to determine which field is to be affected by your what-if scenario. In the â€Å"set cell† field, simply click on the cell that has the payment amount in it. Skip over the â€Å"To value† section and click in the â€Å"By changing cell.† At that point, click on the cell that has the interest rate variable and click â€Å"okay.† You will then be able to change the interest rate and, each time you do so, the payment will change to show you the payment associated with the altered interest rate. In the table above, the three possible interest rates offered by the dealership, bank, and manufacturer are shown, and the corresponding payments indicate the difference the rates make. It is intuitive that the lower the int erest rate the lower the payment, but the Goal Seek tool allows you to see that there is a difference of over $ 30.00 per month between the rates offered. This is just a simple example of what Goal Seek can do, and the models used by most business analysts are much more complicated than the one shown here. The advantage of Goal Seek is that it allows the

Macroeconmics Essay Example | Topics and Well Written Essays - 750 words

Macroeconmics - Essay Example The article also interprets the new data regarding unemployment in United States. It explains that the important factors in lower unemployment rates are reduction in participation rate and the performance of the private sector. The article also discusses how government officials are trying to settle on the budget crisis and informs the audience regarding the potential harmful consequences if any settlement is not reached. It is also discussed that although unemployment is decreasing, new jobs are not adding in the economy as they were 2 months ago. This shows that there is a decreasing trend in the increasing jobs in the economy. The decreasing trend depicts how budget crisis is negatively affecting the economy and especially the job market. Public companies are not hiring employees because they are unsure as to what will happen in the coming few months. The budget crisis therefore is significantly affecting the economy. Another indication of the importance of the unemployment data can be seen by the performance of stock markets. Usually good news such as decrease in unemployment has a positive effect on the stock markets and investors start to invest in the markets. This did not happen as the markets did not react well to the news. The market reacted in a good way for sometime but this positive reaction was not long lasting which shows that people still have reservations regarding the state of the economy. Stock market performance is an important indicator as to how people perceive the new information and in this case it shows that the news can be regarded as a mixed report. The article also discusses that the new unemployment data reveals that the economy is recovering but the whole process is very slow. The new jobs were added because private companies increased their hiring but government hiring is still in the negative. This again indicates the overall picture of the economy. The article

Food processing and nutrition Essay Example | Topics and Well Written Essays - 2000 words

Food processing and nutrition - Essay Example The research paper â€Å"Food processing and nutrition† describes the methods of food processing and modern methods of preservation as a great benefit for proper nutrition. Food processing is a method by which raw ingredients are changed into food by either using chemical or physical means. Food can also be changed into other various forms through processing. The importance of food processing is to produce food forms that can be easily marketed and consumed by human. The process involves methods such as emulsification, liquefaction, mincing, pasteurisation, macerating, cooking, pickling and many more. Food packaging and preservation usually follow the processing. Preservation methods include but are not limited to freezing, drying and other chemical means. Food processing and preservation has been found to have a number of importance and impact in the human health. The benefits of food processing and preservation are widely known. These include improvement of nutritional value and flavor. It also lengthens the duration of food. However, some negative impacts are also discussed in this paper. Food processing and preservation has uncountable benefits. They include removal of harmful germs, easy transportation, easy digestion, increased flavor, easy to cook and many others. Since the arrival of this technology, human beings have been enjoying and appreciating all the aforementioned benefits. The food preservation has just sealed food security by ensuring there is a consistence supply.

Supply chain management Essay Example | Topics and Well Written Essays - 250 words

Supply chain management - Essay Example The practice is used in rating the sustainable practices of retail stores and super markets. Reports shows that food sold in UK is made to travel for 65% more than the distance travelled in the last two decades. Since imports are cheaper and more bountiful when brought in from third world countries, local nearby farms are being forced out of business (Stancu, 2006). A critical reading of Stancu (2006) shows that the supermarket can become more environmentally friendly if it developed the system of procuring as many items as possible from nearby farms. By sourcing from nearby farms, a lot of carbon emission is avoided in the form of fuel consumption, packaging, pollution from vehicles, wastage on the road, etc. It is an accepted fact that organisation can do more to save the environment by buying local products than anything else. Items such as fruit, vegetables, meat and dairy products and other such items can be procured locally. It may not be possible to procure all items from loca l markets. However, efforts can be taken to procure then from the same district or even from within the country. Not only will the supermarket help to reduce the carbon emission but it will also take concrete steps to achieve corporate social responsibility. This is the best way to achieve sustainability. References Stancu, C., 2006. Food Miles – the international debate and implications for New Zealand exporters.

Econmic Incentive Assignment Example | Topics and Well Written Essays - 250 words

Econmic Incentive - Assignment Example Externalities are the effects emerging from consumption or production of services and goods for which no appropriate money is paid. Externalities cause market failure in the event the price mechanism does not consider social benefits and costs. Since environmental resources are free, people tend to overuse them thus leading to environmental destruction. Economic incentives aim to repair this scenario by placing a price for environmental destruction. Due to this, some environmental resources such as minerals are bought and sold thus, limiting people from overusing them. In the end, the environment is protected. 7. When compared to traditional regulatory approaches, do incentives-mechanism based increase the cost of effectiveness of pollution control? What is the evidence? How might high transaction costs interfere with the effect of incentives? Incentives-based mechanism increases the cost of effectiveness because they offer a more cost effective way of attaining environmental quality. There is clear evidence of their effectiveness in the sense that since their introduction, pollution has decreased, as industries are more conscious not to pollute the environment. If the transaction costs are raised, then it will force the government to reduce economic incentives. Traditional approach allowed industries to take control of pollution control efforts to an extent that would result in cost-effective distribution of pollution control burden. This in turn did not work as firms used inexpensive production technologies. Incentive-based approaches encourage industries to apply expensive production technologies, which would result in less cost incurred in controlling pollution. This approach will impose tax on pollution and activities that produce pollution. This in turn will encourage firms to adapt modern production technologies and devices that would make them pay less. Industries will realize past pollution costs and be encouraged to conduct profit and loss

MG 1011 Task 2 Assignment - a Reflection of the work done Essay

MG 1011 Task 2 Assignment - a Reflection of the work done - Essay Example Team formation is a critical initial step that is necessary to create a team that will work effectively. A team or group is the union of two or more people working together to achieve a common goal (Schermerhorn & Hunt & Osborn, p.172). During the initial formation stage of the team the member have to communicate with each other in various brainstorming and socialization exercises in other to get to know each other to create a bond. During these session the team has to create a detail plan of action of the project the have to perform with a detail work break structure of the specific task each member will perform and various deadlines the work has to delivered. There is a need for leadership within the group. It is important for someone to take charge and become the team leader that can guide the other members of the team, while at the same listening to the opinion of others to integrate their ideas. According to Belbin’s team role theory the optimum size for a team is eight m embers (Fisher & Hunter & Macrosson, 2001). If a team is too small the members might get overworked, but a large team can create organizational problems which may result in inefficiencies. I have worked on various team scenarios some of which were good experiences, while others were horrible endeavors. During my first year in college I worked on a group project for college class. The team was made up to four members. It was disaster from day one. One member barely ever came to any of the team meetings. The other two kept arguing over irrelevant points and could not come to any agreements on how to proceed with the project. I tried to play the role of leader and intermediary between the members. Since I took the initiative I paid the price of being the member with the highest workload and ended up covering for two of the members who at the end were extremely irresponsible and disappeared on me and decided that their end of the bargain did not have to complied with. I did both

Positive Organizational Scholarship Essay Example for Free

Positive Organizational Scholarship Essay Positive organizational scholarship is an emerging discipline in organizational behavior and is about positivity in organization. The need for it emerged to bridge the gap between moral and rational objectives. It is not a new science, it is the new way of looking at things, it’s like you have just changed your glasses. In today’s world, society is facing extremely tough challenges in the form of global warming, natural disasters, economic recession, unprecedented homelessness, terrorism and the draining continuation of war. So at this moment of extreme negative happenings and uncertainty, what is needed to be emphasized and brought up is positive. With all this sadness and horror, where in the world does a science based on testing happiness, wellbeing, personal growth and ‘the good life’ ? t into the modern-day agenda? So, Positive psychology; is the study of topics such as happiness, optimism, personal growth and subjective well being. It promotes the factors that allow the groups and communities to thrive or flourish. At the current stage in this world of negativity, positive psychology focuses on positive experiences at three time points a) past centering contentment; b) present focusing current happiness c) future including optimism and hope. We should know that what a good life is ? Aristotle and Plato used to believe that when people carried out a virtuous life they would become authentically happy. The happiness are of two types in positive psychology according to Seligman, one is hedonic happiness which is high level of positive affect and low levels of negative effect, in addition to high subjective life satisfaction. See more: how to start a scholarship essay Other is eudemonic wellbeing which focuses more on creation of meaning and purpose in life. (Hefferon Boniwell, 2011) A science of positive subjective experience, positive individual traits, and positive institutions promises to improve quality of life and prevent the pathologies that arise when life is barren and meaningless. The model of Seligman of Positive psychology is divided into three parts: The pleasurable life, the good life, and the meaningful life. The pleasurable life is about things like shopping, eating, drugging, meaningless sex, etc. The research is finding that having more pleasures does not increase life satisfaction. The good life as defined by Seligman is about understanding and using ones core strengths/virtues in work and love and play. He, in conjunction with Chris Peterson, developed a VIA Signature Strengths Survey found that Having a life of high absorption does correlate to life satisfaction measures according to Seligman. Lastly, the meaningful life is when a person uses his/her strengths for the purpose of something larger than him/herself. Choosing to live a life of faith, purpose, meaning, correlates to life satisfaction measures. Marty also sees this aspect of his model directly related to Positive Institutions—those organizations that promote positive character development and/or meaning. Hes mostly focused on non-profits and religious organizations but others are applying it to for-profit organizations. (Seligman Csikszentmihalyi, 2000) An approach that is positive to selection, development, and management of human resources in organizations has been emphasized by both scholars and professionals over the years. A wide variety of positively oriented high-performance work practices in placement, compensation, and motivation and their underlying strategies, structures, and cultures have also been extensively studied and supported for their contributions to organizational performance and competitiveness. Research and consulting by the Gallup Organization also supports the importance of positive, strength-based organizational cultures and human resource practices . (Buckingham Clifton, 2001). For example, factors such as effective selection and placement practices that capitalize on employees’ talents, clear and aligned goals and expectations, social support and recognition, and opportunities for growth, development, and self actualization have been found to significantly contribute to employee engagement, customer satisfaction, and ultimately organizational profitability and growth(Harter, Schmidt, Keynes, 2003) On the academic side, the positive organizational scholarship or POS movement has been instrumental in providing macro-level scholars with a conceptual framework for organizing and integrating their research on positive organizations (Cameron et al. , 2003). Positive refers to the elevating processes and outcomes in organizations. Organizational refers to the interpersonal and structural dynamics activated in and through organizations, specifically taking into account the context in which positive phenomena occur. Scholarship refers to the scientific, theoretically derived, and rigorous investigation of that which is positive in organizational setting. (KIM S. CAMERON CAZA, 2004). Positive organizational scholarship (POS) is considered an alternative approach to studying organizations; it is argued that POS plays a critical theory role in contemporary organizational scholarship. By using essays on critical theory in organizational science to consider POS research, and drawing from the principles of Gestalt psychology, it is argued that the important distinctions between POS and traditional organizational scholarship lie in POSs emphasis on positive processes, on value transparency, and on extending the range of what constitutes a positive organizational outcome. In doing so, it is concluded that the primary contribution of POS is that it offers an alternative to the deficit model that shapes the design and conduct of organizational research. (Caza. Caza. , 2008) There are several reasons that exist for the neglect of positive phenomena in organizational science. They include a) Lack of valid and reliable measuring devices b) the association of positivity with uncritical science c) the fact that negative events have greater impact on people than positive events(Baumeister, Bratslavsky, Finkenauer, Vohs, 2001) The first reason for the neglect towards POS concerning measurement and instrumentation, most positively focused at work up to now has been at the psychological level. For example only surveys had been used up till now for finding out anything related to it. Most scholarly work in POS has been conceptual and definitional rather than empirical. Little empirical work has been published. (Cameron, Dutton, Quinn, 2003). The article by Losada and Heaphy uses a model to estimate team effectiveness. Communication patterns in 60 top management teams were observed and coded in day long strategic planning sessions. The ratio of positive to negative communication was ranging among high, medium and low performing teams. Positive teams performed significantly better Similarly Cameron, Bright and Caza’s study in which they surveyed organizations across a number of industry types, and eventually they found out that the organizations scoring higher on virtuousness had a better performance than the other ones. The second reason to the neglect towards POS is that the topics related to it have sometimes been associated with non scholarly prescriptions. Hope and optimism for example have been interpreted as wishful thinking. POS uses the word scholarship to identify its scientific and theoretical foundations. It is committed to documenting, measuring, and explaining usually positive human experiences in organizations. The third reason for the dearth of POS illustrated by Baumeisteret et al’s concluded that the events that are negative for example losing money or receiving criticism will always have a greater impact on the individual than the positive events such as winning money or receiving praise. Many good events can overcome the psychological effects of a single bad one. In case the numbers of good and bad events are equal then the psychological effects of bad ones always outweigh the good ones. This tells us that the neglect of problems and challenges might threaten the survival of individual. And the neglect of positive might only result into regret or disappointment. (KIM S.  CAMERON CAZA, 2004) Identifying the factors that lead to joy and happiness, hope and faith, and what makes life worth living represents a shift from reparative psychology to a psychology of positive experience. Similarly, Positive organizational scholarship examines the positive side of organizational performance. It investigates positive deviance, or the ways in which organizations and their members flourish and prosper in especially humane and extraordinary ways. It investigates virtuous elements in organizations such as compassion, forgiveness, dignity, respectful encounters, optimism and positive effect, integrity, and wisdom. This emphasis parallels a new movement in psychology that is shifting from the traditional focus on illness and pathology (e. g.  , deviancy, abnormality, and therapy) toward a positive psychology that focuses on human strengths and virtues. (Dinnah Pladott, 2003) Pos is concerned with understanding the integration of positive and negative conditions. Positive Organizational Scholarship (POS) and Positive Psychology are focused on understanding the conditions and processes that explain flourishing. What differentiates POS is an explicit interest in understanding and explaining flourishing in organizational contexts (including individuals, groups, units and whole organizations). Flourishing refers to being in an optimal range of human functioning and is indicated at the individual level by goodness, generatively, growth and resilience. At  the collective level of groups and organizations, flourishing may be indicated by creativity, innovation, growth, resilience, thriving virtuousness or other markers that a collective is healthy and is performing in an â€Å"above normal† or positively deviant range. POS also focuses on the development of individual, group and collective strengths that represent forms of individual and collective excellence. POS unites existing domains of organizational inquiry focused on flourishing. This includes work on flourishing indicators such as creativity, engagement, flow, growth, health and well-being, as well as contributors to flourishing that consider features of the organization, group and job contexts.

Effect of Whipped Egg Whites on Soufflé Volume

Effect of Whipped Egg Whites on Soufflà © Volume R. Ardura THE EFFECT OF WHIPPING EGG WHITES OVER ITS LEAVENING CAPACITY IN SOUFFLES INTRODUCTION We may all agree with the grand statement Nicholas Kurti said over his presentation â€Å"The Physicist in the Kitchenâ€Å": â€Å"It is a sad reflection on our civilization that while we can and do measure the temperature in the atmosphere of Venus, we do not know what goes on inside our soufflà ©s† (Barham, 2001). Soufflà ©s, sponge cakes, meringues, and bread are some examples of baked foams. Foams â€Å"allow [the diner] a better perception of the texture of a dense mass in the mouth and enhance the perception of odors† (This, 2009). Understanding how foams work under dynamic conditions is crucial for any chef to achieve a better end product and give the consumer a greater enjoyment. Egg whites are commonly used as an aerating agent because of its foaming properties. Their foam assists in the leavening process, although the actual leavening agent is air. Foam simply allows air to be incorporated into baked goods (Figoni, 2011). The end goal is to capture and retain as much air inside the soufflà © to achieve an airy, light and delicate end product. Foams are a colloidal system of a gas dispersed into a liquid continuous phase (Pawel et al, 2014). In the case of soufflà ©s, the continuous phase is water with egg white proteins, lipids and carbohydrates dissolved in it—which will strengthen the dispersing medium—, and the dispersed phase is air (McWilliams, 2012). Oxygen, nitrogen, carbon dioxide, and some of the other components of air are mostly hydrophobic. In other words, air can dissolve in water but only in tiny amounts (MyHrvold, 2011). The mechanical action of beating pushes air bubbles into the continuous phase of the forming foam while the protein of the egg whites unfold to form a monolayer film at the surface of the air pushed inside. This stage of foam forming is called absorption (Cherry, 1981). The hydrophilic part of the egg white proteins will be attracted and bound with water and any hydrophilic component present in the solution, while the hydrophobic end will be oriented inwards surrounding the gas phase and stabilizing the bubble (MyHrvold, 2011). When talking about foams in food products, it is of interest to know the foam’s stability and volume. Any solids, such as sugar, present in the continuous phase of foam add viscosity to the liquid base. Different levels of viscosity, or resistance that a fluid poses to shear forces, changes the mouth-feel of the product and duration of the foam. In general, the more viscous a liquid is, the longer its bubbles last (Pugh, 1996). We should also keep in mind that a greater resistance to shear forces means a smaller increase of volume from air expansion. Therefore, the recipe used in this study has minimal foaming agents and foaming stabilizers to ensure that the outcome truly reflects the impact of the whipping stage on the increased volume and stability of the soufflà ©. The rate and extent in which albumin unfolds to form a film at the surface of the gas, also called the absorption rate, increases as shear force is applied to the egg white when beaten (Damodaran and Song, 1988). As protein unfolds and entraps gas to form new bubbles the overall volume of the solution grows. Foam becomes opaque and can be pulled into soft peaks. While some bubbles collapse, others are surrounded with a second monolayer. The second film covers any coagulated regions, caused by over beaten proteins, from the first monolayer (Cherry, 1891). The bubbles progressively become smaller and foam gets tighter until stiff peaks are formed (McWilliams, 2012). This is usually the stage egg whites are brought to for making soufflà ©s. It is a common belief that bringing the egg white foam to this stage will make a more stable soufflà ©. The normal pH value for egg whites is from 7-8, but as they age their pH goes up. However, the rate and area to which proteins unfold and reposition at the interface is conditional to the protein’s intermolecular limitation to form new bonds. The overall egg white foam stability is optimal at or near the isoelectric pH of albumin—pH5.5 (Cherry, 1981). This is due the convex shape bubbles take near the pI of albumin, which exhibit a slower liquid drainage rate than decay from gas diffusion and disproportionation (Damodaran, 1994). As a result of less liquid drainage the foam films remain thick enabling dry foams of high stability to be formed (Malysa and Lunkenheimer, 2007). Furthermore, the addition of an acid boosts the number of free-floating hydrogen ions in the egg white slowing down disulfide bonding and exposing hydrophobic regions that result in further adsorption sites (Murray, 2007). In order to generate the same variables for this study, all egg whites were ti trated to pH 5.5 creating a more suitable protein conformation for entrapping and holding air dispersions. Foam will start to form when the number of new and accumulated bubbles exceeds the number of rupturing ones. The stability of foam does not only depend on the solution’s composition but also the state of the bubble’s adsorption layers (Malysa and Lunkenheimer, 2007). Most studies focus on the stability of foams under static conditions where a tight bubble network and high stability are formed. Considering that in the soufflà © production process foam is subject under dynamic conditions, surface elasticity may become of significant importance when analyzing foam expansion and stability on such systems. In addition, even though it would seem logical that a highly flexible unfolded protein would cover a greater surface area than a compact folded protein, Damodaran and Song found that one of albumin’s folded intermediates occupies a greater surface area (Damodaran and Song, 1988). Therefore, in order for a protein to entrap the maximum amount of gas in foam and exert the most favorable reduction of the surface tension, it should be processed (whipped) until an optimum degree of unfolded and folded coils are achieved (Damodaran, 1989). The physical law that animates the phenomenon occurring in a soufflà © was discovered by the French scientist and balloonist J. A. C. Charles. Charles’ law states, â€Å"†¦the volume occupied by a given weight of a given gas is proportional to its temperature† (McGee, 2004). Some may conclude that the greater amount of air bubbles trapped the greater the volume will raise as the soufflà © is baked. Others may believe that it does not matter the stage the egg white has been whipped to because gas will always expand a fixed amount. However, bearing in mind Damodaran and Song’s discovery and the assumption that surface elasticity could play a determining roll on foams expansion and stability under dynamic conditions, there might be the possibility to believe that stiff peak is not the optimum stage at which the egg white must be whipped to achieve the maximum final volume in soufflà ©s. This study will focus on the effects different stages of whipped egg white foams have on the final volume of soufflà ©s. After this study a chef will know the best possible utilization of egg whites for soufflà ©s and other food preparations where egg whites act as a leavening agent. Learning about egg white’s surface rheology through measurements recollected over a range of timescales will help to understand how the protein structure on whipped egg whites relate to the final volume of soufflà ©s. It may also suggest a better way to produce other backed foam products as sponge cakes, meringues and bread. WORKS CITED Barham, P. (2001). The Science of Cooking. Berlin, Germany: Springer-Verlag GmbH. Figoni, P. (2011). How Baking Works (3rd ed, pp. 258, 267, 300 303) Hoboken, NJ: John Wiley Sons. McGee, Harold (2004). On Food and Cooking: The Science and Lore of the Kitchen (1st ed.), Egg Foams (pp.109-113). New York, NY: Scribner. McWilliams, Margaret (2012). Foods: Experimental Perspectives. (Seventh ed., pp. 113, 114, 116, 384-387, 412). New Jersey: Pretince Hall. MyHrvold, N., Young, C. Bilet, M. (2011).The Modernist Cuisine: The Art and Science of Cooking(1st ed., Vol 4, pp. 74, 240-255). Bellvue, WA: The Cooking Lab. This, H. (2009), Science of the Oven. New York, NY: Columbia University Press. Pawel, P., et al. (2014). The Physical and Linear Viscoelastic Properties of Fresh Wet Foams Based on Egg White Proteins and Selected Hydrocolloids. Food Biophysics, 9:76-87 Cherry, J. P. (1981). Whipping and Aeration. In Cherry McMaters (Eds.), Protein Functionality in Foods (pp. 150-153). American Chemical Society: USA. Damodaran, S (1994). Protein functionality in food systems. In N. S. Hettiarachchy G. R. Zeigler (Eds.), Structure-Function Relationship of Food Proteins (pp. 15-17). Chicago, IL: Institute of Food Technologists. Damodoran, S. (1989) Interrelationship of molecular and functional properties of food proteins. In J. E. Kinsella W. G. Soucie (Eds.), Food Proteins (pp. 21-22). Champaign, IL: The American Oil Chemists’ Society. Damodoran, S. and Song, K. B. (1988). Kinetics of absoption of proteins at interfaces: Role of protein conformation in diffusional adsorption. Biochim. Biophys. Acta 954:253. Malysa, K. and Lunkenheimer, K. (2007). Foams under dynamic conditions. Current Opinion in Colloid Interface Science, 13 (2008), 150-162. doi:10.1016/j.cocis.2007.11.008 Murray, B. S. (2007) Stabilization of bubbles and foams. Current Opinion in Colloid Interface Science. 12 (2007), 232-241. doi:10.1016/j.cocis.2007.07.009

Market strategy and business overview of boots

Market strategy and business overview of boots Boots has also introduced new services. Boots Opticians, formed in 1987 has become one of the UKs leading chains of opticians. Insurance services and initiatives in dentistry, chiropody, Boots for Men stores and Internet services were introduced in 1999. The first Health and Beauty Experience stores, offering services such as homeopathy, osteopathy and a range of beauty treatments, were opened in autumn 2000. Boots Healthcare International exports healthcare products in more than 130 countries round the world. Boots Health and Beauty stores are now established in Ireland, Thailand, Japan and Taiwan. There are eight different businesses in The Boots Company, different in size, different in type and different in their business cultures. Such diversity means that they have unrivalled career opportunities in a wide variety of disciplines for people who deliver excellent performance. Boots is a learning organization, they encourage their people to strive to improve their skills and develop throughout their careers. STRATEGY MARKETING MANAGEMENT Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. From this perspective, the scope of marketing management is quite broad. The implication of such a definition is that any activity or resource the firm uses to acquire customers and manage the companys relationships with them is within the purview of marketing management. MARKETING STRATEGY Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning,  marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena.  Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a companys revenue, marketing strategy is closely linked with  sales. A key component of marketing strategy is often to keep marketing in line with a companys overarching  mission statement. Once the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals. MARKETING STRATEGY OPTION: One of the key elements of a successful marketing strategy is the acknowledgment that your existing and potential customers will fall into particular  groups  or  segments, characterized by their needs. Identifying these groups and their needs through market research, and then addressing those needs  more successfully than your competitors, should be the focus of your strategy. You can then create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. For example, if a particular group of customers is looking for quality first and foremost, then any marketing activity aimed at them should draw attention to the high quality of your products or service. The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them. WILSON, GILLIGAN AND PEARSON in strategic management, readily admit that there is no standard definition on strategy but high lights three level of strategy. Corporate Level Strategy: Dealing with the allocation level resources thought out the entire organization, covering all of the various businesses or division. Business Level Strategy: This exits at the individual business or division level and is concerned with the question of competitive positioning. Function Level Strategy: Which is limited to the actions of specific functions within specific businesses. Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group. Our purpose is to help our customers look and feel better than they ever thought possible. Our customers are at the heart of our business. Were committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products only at Boots, with great value our customers love. Our people are our strength and they tell us that Boots is a great place to work. We aim to always be the employer of choice, attracting and retaining the most talented and passionate people. Market matrix: The market matrix is a tool that helps businesses to decide their product and market growth strategy. http://www.franteractive.net/resources/Ansoff-Matrix.GIF The above diagram shows market matrix also known as Ansoff product which is a series of suggested growth strategies that set the direction for the business strategy. 1. MARKET PENTRATION: (Existing market, existing products) Market penetration  is one of the four growth strategies of the  Product-Market Growth Matrix  defined by Ansoff Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc). Ansoff developed the  Product-Market Growth Matrix  to help firms recognise if there was any advantage of entering a market. Market penetration seeks to achieve four main objectives: Maintain and increase the market share of current products- this can be achieved by a combination of competitive pricing strategies, advertising , sales, promotion and more resources dedicated to personal selling. Secure dominance of growth market. 2.MARKET DEVELOPMENT: (New Market, Existing Products) You can grow by leveraging your product knowledge to reach new customers.   More than likely, you have spent time and money developing your product and service offering. Assuming youre happy with your current offering, extending it into new markets is a logical next step. This is aptly called a  market development strategy. If you have identified potential new markets as opportunities, use these strategies to reach them.   Here are some quick considerations to make before executing a market development strategy: Is the market attractive? (To really answer this question, I recommend some form of market research to validate your gut feeling.) Are you willing to commit the required time and resources to reach this new market? Can your business be adapted to the new market? Will you maintain your current competitive advantage in this new market? 3. PRODUCT DEVELOPMENT: (Existing Market, New product) New Product Development is the term used to describe the complete process of bringing a new  product service to market. There are two parallel paths involved in the NPD process: one involves the idea generation,  product design  and detail engineering; the other involves market research and  marketing analysis. Ideas for new products can be obtained from basic research using a  SWOT analysis  (Strengths, Weaknesses, Opportunities Threats), Market and consumer trends, companys RD department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or Ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product features. 4.DIVERSIFICATIONS 🙠 New Market, New Products) Diversification  is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry which the business is already in.It is a process where a business markets new products in new markets.This is the most risky strategy because the business is moving into markets in which it has little or no experience. For a business to adopt a diversification strategy, it must have a clear idea about what it expects to gain from the strategy. SWOT analysis Strengths Price cuts are attracting customers especially in beauty and toiletries. Boots is still above high street average, despite all the short-comings being reported. Great locations, with a prime pitch on every high street. Meaning that Boots is accessible to potential customers, this is highly important when taking into account the 4 Ps. Strong labour workforce which is highly essential to every business, this could be a major tool when trying to refocus and achieve the overall objectives. The current share price is 667.0p on 8 Nov and has risen since October 28 when it was valued at 657.5p. This initiates growth in sales due to external factors such as climate change and more susceptibility to illness that this causes. Weaknesses Over diversification which has led to a loss of focus from the core operations of the business. It seems from the article in the Independent newspaper that Boots are reliant on sun cream as a star product, however the British weather is know for its instability meaning good summers are not guaranteed, this has ultimately led to a reduction in profits.  £390 million was spent on revamping the company; could this money have been spent in other areas of the business that may have been more profitable? Some customers feel that Boots is too expensive, thus suggesting price elasticity however the recent price cuts in different parts of the business might have affected the price quality reputation amongst customers, who feel this is important. 900 job cuts from head office and possibly more if finances deteriorate. This might have an adverse effect on the reputation amongst stakeholders. Opportunities Compete through head on pricing although this could be risky according to reports. Does Boots need all their chain branches? An audit and cost-benefit analysis should be conducted along with market research to identify which branches are doing the best and which areas would benefit from the store or which areas are overly concentrated with Boots stores. Therefore taking action by reducing the number of stores and focusing on improving the remainder of stores would reduce costs and provide essential capital that could be reinvested in other parts of the business. Threats Abolition of the resale price maintenance has increased competition. If internet sales of drugs continue to grow, Boots could lose a significant proportion of its market share. Changes in supply chain and systems within the company could hinder growth rate in the next 12 months. Porters 5 forces analysis Competitive rivalry The retail market is filled up with high competitors as more and more companies are trying to step into the Health Beauty industry All the other retailers have different competitive advantages. Boots reach in different stores allows it to reach large number of customers. The other factors which compete with the Boots bank is different banks and building societies Barriers for entry Barriers to entry is high due to a number of factors: Firstly, company looking to set up its business in UK requires lots of investment, brand development, which takes years to establish. Secondly, company in retail sectors are increasing, which itself means there is very less chance for any new entrances. Local knowledge is required for a new business in order to establish, which is highly difficult for new firms to replicate. Threats of Substitutes The threats for newcomers or substitutes is less, as the consumers views that as a necessity, especially in the developed world. The retail market is always trying to look around for new innovations with respect to Health Beauty products, alternative businesses. As a result of which it is difficult for substitution. The only major threat of substitute is an internal industry threat, wherein one supermarket can lap up the business of other supermarkets. Buyers power Because of the presence of too many competitors in the retail Health Beauty sector selling the same product, buyer power is high in the industry. During the time of recession consumers wants are taken into more demand, thereby increasing their power. Supplier power Suppliers in itself is huge company providing products to the supermarkets. If the products are not sold, consumer will shift loyalties, making suppliers more powerful. And also when the products do not reach the supermarket, sales do get affected hugely. C:Documents and SettingsSonyDesktopporters_five_forces_lg.gif Competitive strategy by Michael Porter PORTERS GENERIC STRATEGY: Michael Porter had argued that a companys strength depends on two headings: cost advantage and differentiation. By applying these strengths three generic strategies result: Cost leadership Differentiation Focus Cost leadership strategy: Cost leadership is a strategy built on offering a customer a lower pirce than competitors and maintaining an advantage by ensuring the cost are lower than those of competitors. Factories are built; labor is recruited and trained in all sorts of knowledge for the lowest cost of production. In the process cost advantage is the focus. However low cost not always allows low price. Producers could price at competitive parity, other than the competitors. For example, such as Toyota, are good in producing autos at a low price, but have the brand and marketing skills. Differentiation strategy: It is a strategy that involves offering a product which is different to, is differential from, those of competitors. The advantage of the product will appeal to the whole market and not in a narrow segment. The company that succeeds in differentiation strategy often follows the internal strengths Access to scientific researchHighly skilled and creative development team.Strongly sales team with the ability to successfully communicate the perceived strengths of the products. Corporate reputation for quality and innovation. Focus: The focus strategy strives on a narrow segment and within that segment tries to achieve either a cost advantage or differentiation. A company following the focus strategy often enjoys a high degree of customer loyalty, and this in turn leads to more customer lifetime value. The focus strategy has two variants.In cost focus a firm seeks a cost advantage in its target segment, while inDifferentiation focus a firm seeks differentiation in its target segment. Cost focus exploits differences in cost behavior in some segments, while differentiation focus exploits the special needs of buyers in certain segmentsA company following narrow market focus and pursuing a focus strategy, have lower volumes of bargaining power with their suppliers.A company following differentiation focused strategy may be able to pass higher costs on to customers since close substitute products would not exist.Firms that succeed in a focus strategy are able to lead a broad range of product development strengths to a relatively narrow market segmentFinally, other focusers may be able to carve out sub-segments that they can serve even better. TASK-2 PESTLE analysis is in effect an audit of an organizations environmental influences with the purpose of using this information to guide strategic decision-making. The assumption is that if the organization is able to audit its current environment and assess potential changes, it will be better placed than its competitors to respond to changes. PESTEL ANALYSIS FOR BOOtS: PEST 1. POLITICAL FACTORS: Political factor is always affected any kind of business. The government always make changes in tax policy, labour law policy and trade restrictions. Increasing globalization, gives challenges and opportunities to Boots. Using this company can enter into new markets through partnerships. 2. ECOMOMIC FACTORS: Inflation chances are really high that if inflation occurs then the prices of each pack will rise. When a country enters an inflation stage then their money would be less worth, and companies will higher the prices, consumers have less money to spend on goods, and that will be a major blow the economy. The country might put prices higher on exports, but other countries wont buy them anymore and go find a cheaper one. Exchange rates play a very big role in the marketBecause of the food crisis all over the world, can result in the purchasing cost of the company, which in turn can increase the Health Beauty Product prices which affects the purchasing power of the consumers. Because of credit crunch, the consumers purchase power would decrease, but they would still consider that as its basic necessity.Lot of incentives is given to the consumers. This affects Boots as prices have to be reduced most of the times 3. SOCIAL FACTOR: There seems to be more attention on fresh and easy style cooking. This gives Boots an opportunity to encourage new Health Beauty Product.Recently government has given more emphasis to promote healthy eating because of the increasing obesity. As a result the consumer would move on to healthy eating which in turn will be an opportunity to Boots to stock in more of healthy Health Beauty Product and as a result of which there would be an increase in consumers number. 4. TECHNOLOGY FACTOR: The internet phenomenon seems to be growing more rapidly. Boots can use internet for its advantage. Standing in the queue system for few items in the shopping market is time consuming. By installing the self checkout machines it can reduce the queue system for which the customer would not have to wait for few items which in turn will increase the sales for Boots. 5. ENVIRONMENTAL: It should be mandatory to reduce carbon footprint and increasing energy efficiency. One of the important and ethical issues is, like sales of organic food and ethical treatment of animals, this can clearly affect Boots on various levels. This is a sensitive issue. This can be done by maintaining on the public stand and environment. 6. LEGAL: As per legal the company makes sure that the product is right for the customers. They do all sorts of checks before it is brought forward to the customers.The current UK grocery market is highly regulated in many aspects, which is commonly in the developed countries. The recent inquiry by OFT could act as one example, which would potentially reduce the profitability of the supermarkets. Moreover, Trade Union would also protect employees to receive lack benefits, and this would make the grocers difficult to lay off employees. MARKET PALNNING FOR BOOTS: A  marketing plan  is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or  service, a  brand, or a  product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall  business plan. Solid  marketing strategy  is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. MARKETING MIX: The structure of the facts book will be designed to match the specific needs of the organization, but one simple format suggested by Malcolm McDonald may be applicable in many cases. This splits the material into three groups: Review of the marketing environment:  A study of the organizations markets, customers, competitors and the overall economic, political, cultural and technical environment; covering developing trends, as well as the current situation. Review of the detailed marketing activity:   A study of the companys  marketing mix in terms of the 7 Ps (see below) Review of the marketing system: A study of the marketing organization,  marketing research  systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out applies with a vengeance. 7Ps of MARKETING MIX: Once youve developed your marketing strategy, there is a Seven P Formula you should use to continually evaluate and reevaluate your business  activities. These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure youre on track and achieving the maximum results possible for you in todays marketplace. 1. PRODUCT: To begin with, develop the habit of looking at your product as though you were an outside marketing consultant brought in to help your company decide whether or not its in the right  business  at this time. Ask critical questions such as, Is your current product or service, or mix of products and services, appropriate and suitable for the market and the customers of today? 2. PRICES: The second P in the formula is price. Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure theyre still appropriate to the realities of the current market 3. PROMOTION:   The third habit in marketing and sales is to think in terms of promotion all the time. Promotion includes all the ways you tell your customers about your products or services and how you then market and sell to them. 4. PLACE: The fourth P in the marketing mix is the place where your product or service is actually sold. Develop the habit of reviewing and reflecting upon the exact location where the customer meets the salesperson. Sometimes a change in place can lead to a rapid increase in sales. 5. PACKING: The fifth element in the marketing mix is the packaging. Develop the habit of standing back and looking at every visual element in the packaging of your product or service through the eyes of a critical prospect. Remember, people form their first impression about you within the first 30 seconds of seeing you or some element of your company. Small improvements in the packaging or external appearance of your product or service can often lead to completely different reactions from your customers. 6. POSITIONING: The next P is positioning. You should develop the habit of thinking continually about how you are positioned in the hearts and minds of your customers. How do people think and talk about you when youre not present? How do people think and talk about your company? What positioning do you have in your market, in terms of the specific words people use when they describe you and your offerings to others? 7. PEOPLE: The final P of the marketing mix is people. Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of your sales and  marketing strategy and activities. RECOMMENDATIONS AND CONCLUSION: I think the current Boots Distribution Channel is very limited. The only place youll find their product is in a local Boots store . I think they should expand their channel like I have summed up earlier. I would have placed vending machines throughout whole UK, outside each super market. To survive in such a competitive market place, Boots must continue to build a strong brand in order to create a strong differentiation in the market, attract customers with a credible value proposition and to constantly engage customers in ways that would endear them to the brand and to the company My evaluation for this is that Boots is in a very good position, but if it needs to gain more customer they need to make more product, not as in output, but new products.

Book Review of People of the Three Fires Essay -- Essays Papers

Book Review of People of the Three Fires The book, People of the Three Fires, is written by three different people each describing a tribe in detail.The book is very well written and relatively easy to understand. It is informative and was written to be used as a teaching tool for schools. The book discusses the relationship between the groups that lived in Michigan and surrounding areas. James M. McClurken writes the first section, which deals with the Ottawa people. McClurken tells about the Ottawa peoples’ relationship with the environment they lived in and how they adapted to change when contacted by Europeans. One thing I found interesting about the Ottawa is their beliefs. The Ottawa believed in respect for the individual. Their leaders represented the people much like our elected officials represent us when a decision is needed for the whole of the country. They are in tune with nature and consider the earth and animals part of their family, addressing them with â€Å"father,† â€Å"mother,† â€Å"brother,† â€Å"sister.† The Ottawa’s also amazed me at their ability to believe in the supernatural, the spirits that told what sickness a person has and the healing power of the firewalkers is a leap of faith. I am always amazed that people survived without Advil and Tums, and they didn’t just survived they thrived! The Ottawa were great traders, in fact they traded all over northern Michigan. A surprising fact I read in the section was of the fleecing of the Indian...

The Simpsons :: essays papers

The Simpsons The American animation The Simpsons is now in its 10th season as a show in its own right. It was created by Matt Groening as shorts for the Tracy Ullman Show and was bought by the Fox Network, which began screening it as half-hour shows in 1989. Initially its success was restricted to the 9-16 year old age group, and for animation there is nothing remarkable about this. Its success grew quickly and it is now popular in many countries with many different audiences. "In the 1990s we are seeing dramatic transformations in media industries and media cultures. In geographical terms, these transformations may be seen in the shift from national to global media." The Simpsons can be seen as both a remarkable piece of global culture and as a hugely successful piece of global television. (One need only look on an Internet search engine to discover that there are literally millions of Simpsons fan-sites around the world.). The Simpsons themselves are a simple family in a small town in Middle Am erica called Springfield. They are: Homer (loyal but stupid father), Marge (dissatisfied, trapped housewife/mother), Bart (rebellious son), Lisa (unappreciated genius daughter), and Maggie (silent baby). The show also revolves around a number of other of the townsfolk, such as Mr Burns (Homer's miserly boss), Smithers (Burns's loving assistant), Apu (Indian shop owner), Principal Skinner and Moe (owner of the local bar). There are a number of reasons why we cannot simply view The Simpsons as a cartoon like any other. The rules and conventions that it follows are far more those of television or cinema than those of animation. The humour within The Simpsons exists on many different levels ranging from the obvious to the subtle, from the literary to the movie reference, and beyond. But most importantly we must consider the show's ability to make significant social comment, on general issues of culture and society, but more specifically on television, film and media, and on audience vie wing and acceptance of these media. Traditionally, cartoons have been action driven and animation. Aside from the use of cameras to create the visual illusion of depth (Walt Disney famously explained the 'complicated' technique used to allow Mickey Mouse to walk along a street without distorting depth or perspective), cartoons had a language of their own, unique and separate from that of cinema or television. They were simple and without layered meanings.

Prince William :: essays research papers

Prince William tries to live a normal life, but being royalty makes it just too hard (Morton, Diana: Her True Story, 79). "He is the most fascinating person of 1997," says Walters (Unknown, Facts on Prince William, 1). Prince William lives an active life where he deals with disappointments of the past, but family members help him deal with the future. In Paddington, London William was born at St. Mary's Hospital (Gilmer, The Royal Archive, 1). Prince William Arthur Phillip Louis Mountbatten Windsor (Prince William) was born on the twenty-first of June in 1982 at approximately 9:03 PM (1). When the young boy first arrived, Queen Elizabeth II said at the hospital, "Thank goodness he hasn't ears like his father" (Morton, Diana Her True Story, 79). The birth of this child was glorious for he would one day rule Whales. The title of this prince would be known as either King William 5th of the House of the Windsor or King William 5th of the House of Spencer (Holdon, "Will William ever be King" Newsweek 47). This Prince averaging 6'2", weighing 140-145 pounds, with sandy blonde hair and hazel eyes is everything a girl could dream (Gilmer 1). Of the many hobbies and sports the Prince loves to do, he mostly enjoys shooting, skiing, rafting, rowing on the Thanes River, and swimming (Gilmer 2). Another hobby of William's is painting (2). Many people say he is really good at it (2). Also, in his free time he watches as much TV as possible so that he can stay informed of the world around him (2). This young love is a Cancer although his Birthday is borderline between Gemini and Cancer, but the sun moved into cancer at 5:23 PM United Kingdom Time. Therefore, Since he was born at 9:03 PM that makes him a cancer (Unknown 2, Prince William Fact sheet 2). There are many foods and drinks that William has taken a like to such as pasta, hamburgers, chocolate, venison, fruit salads, poached eggs from hens on his fathers estate, coke, and red wine (Gilmer 2). His Uncle Earl Spencer says that his characters are very different from the public image (Morton 149). "The press have always written up William is the terror and Harry as the rather quiet second son (149). He also has a black Labrador retriever named Widgeon (Unknown 1). Oh and also girls this man is able to marry anyone he chooses as long as his loving grandma approves of her first (Gilmer 2). Not only do you have to go through his grandmother, but also they hold all his mail back so that he

Composers use language to create images

Composers use language to create images that communicate main ideas and add richness and depth to their texts BY Chrts961 Composers Wilfred Owen, writer of poems ‘Futility and ‘Exposure', and Jessie Pope writer of Who's for the game? use a diverse range of language techniques in their poems to create images to communicate main ideas . AII words in their poems are important because the way these poets use language is exactly in description which may be used to create tone, atmosphere or mood or simply to add richness and depth to their texts.Wilfred Owen's ‘Futility is about the existence of mankind. From the beginning of Futility we feel a rather scarce sense of emotion and feeling, but towards the end of the poem as the narrator starts to question things we begin to feel how distressed he becomes – â€Å"full nerved – Still warm – Too hard to stir? Was it for this day grew tall? – O what made fatuous sunbeams toil to break Earth's sleep at all? These rhetorical questions indicate to us the sense of urgency being felt for the soldier's life. Ultimately, the composer uses rhetorical questions to communicate deeper emotions. In the second stanza of ‘Exposure', Owen uses a clear description of he sound that the wind makes through the barbed wire – â€Å"like twitching agonies of men among its brambles†. The use of simile helps to create the extreme horror of no man's land and connects with the idea of the title ‘Exposure'.Although Who's for the game? Which is composed by Jessie Pope is about a serious topic, he helps us see the bright side to a war. This is done through rhyme. The use of rhyme gives a musical element in the poem and when combined with a serious topic it would feel as if the poem is trying to fire you up to go sign up and fight for your country in war. â€Å"Who'll give his country a hand? And who wants a seat in the stand? † suggests exactly this. Where is the love?

My Dreams and Ambitions Essay

I was raised in a minuscule townsfolk c ei on that pointd Joao Pessoa by my nanna .The town was truly sm all in all that e very(prenominal) unmatched knew their neighbors and the town. At this cadence as was single and living in Brazil. We had a very nice provide, which I had my own room and I venerate it. I had everything in my room. But was a especial place that I interchangeable close to my room, It was where I keep all of my favorite things, my craft supplies, favorite CDs, books, magazines, cameras, photos, and my diary. A place to escape when my mansion was a little crazy and noise. I used to bop stay on my room writing on my diary for hours, every sidereal day before go to bed, I used to sat cumulation on my desk and writing ab bug out my life. I forever and a day recall about the future. My grandmother was old, al roughly 65, and I was always perturbing what go out exceed to me subsequently she dies. I grew up with opportunities for intellectual and spirit ual growth, plug in the knowledge that I was love by her. But non from my parents who gave me away.When I was 16, my life changed dramatically in the slip away of my sopho more than year of high coach. My dear grandmother was dying of crabby person. I was hale my view of the world and my sense of function to take a dramatic turn. all(prenominal)(prenominal) morning before school I went to the hospital where she received chemotherapy to tr sap the tushcer that was destroying her body. After school finished, I went bum to the hospital to speed the rest of steady-going aft(prenominal)noon with her. Many clips I eat at the hospital just to fall more time with her. Because I knew that afterwards she dies everything lead change in my life. In the fall of the a care(p) year she dies. I was very depressed about my life. I knew that I need to move on, moreover didnt know how. Years passed, and I was finished high school. In 1998 was true into the nurse school, and the sa me time perusing to be an elementary school teacher.In 2000, after graduate as a teacher, my aunt invited me to come to linked of States. That happen 6 months after found the love of my life. I was un firm, just now I terminate up accepting my aunt allow for and postp adept my love history and my race as nurse. I came to Orlando in 2000 and fool up to English school. Since already distinguishable to leave, I had to learn the language. I recall like today, I was feeling lost, since I didnt had any friends or family here. But, I came with a purpose, to learn the language and get out my life here. One year after living here, I break up with my boyfriend inBrazil. I was not sure any more about going back to my country. I compliments to try the whole long aloofness thing barely he doesnt, so we ended up finishing our relationship. My real husband, I met at school.Close to the flatbed that I used to leave, there was a high school, and I decide to go there to get more knowl edge about the English classes. When I arrived to school, there were a lot of people time lag to enroll for the classes. I sign in and wait until almostbody calls me. After fewer minutes the lady called my name and asked me for some documentation that was required to enroll. My purse was so crowded with a lot of papers and credit cards inside, that when I opened, I dropped all my cards on the floor, and indeed a guy came to help me. I thank you him for the help and I went to the adjustment desk. After I finish with all paper work, he follows me through the sink door and ask if he can see me another day. I look he liked me. Then he asideers to take me home since I didnt check transportation. I didnt need to accept. But I felt I could trust on him.Time passed and we went out many another(prenominal) times. On the beginning I didnt like him, solely he always surprises me. A month later, we stared dating, and after two years we got married. My family is warm and loving. on that points me, my husband, and my son. I am xxx two years old. My husband Jorge is 40 two, and the 9 year-old Kevin Gabriel is our nevertheless child. . Weve been married for cabaret years. My husband is a Dentist on his country, hardly here in the United States, he was not able until now to take his license, so he full treatment for a hotel as Supervisor. My son Kevin Gabriel is the beat out son in the world. He is very calm, is carrying about his family. He loves to go school and paint. When he has a free time he drawn his family on the pacification of paper and stick on his sleeping accommodation wall. He is always telling me how very much he loves our family.I am a woman who loves enjoy the life each day, and speed time going to the church building every Sunday with my son. Unfortunately, my husband doesnt like to attend to church with me because his is Catholic and Im Christian. I count atomic number 53 day he will change. He always said that his is Catholic, and never attend to the service on church. I think is just one(a) more excuse to not go. I work for a very booming company on hospitality sedulousness Marriott. I like my job, but Im not planning in staying there the rest of my life. My reverie is became a plastic surgeon, maybe one day my dream came true. Ibelieved that dreams are the most amazing things in life, we all love to dream and we all love to foretaste and to see ourselves getting better and achieving more each day. That was the reason I decided to go back to college and finish my career. eachone dreams of being something and tries to achieve their goals everyone has their own resolutions and has something to look up to and sink. For me, I would like to achieve many things during my life such as get into in to a high see university to study medicine. Also, crap my own house at the beach for my family. For some people, capital is the first thing, and most of the times the only thing that measures success in their li fe, but that is not my case. Money can vitiate power, fame, time, and much more. But there is one thing that money could not defile is happiness.My dream is to become a good plastic surgeon and day after day it has transformed into an ambition which I want to move towards. I do not want to be famous, but just good enough to select my own clinic and work for a very successful hospital. Many people think that becoming a doctor is difficult, and I know that takes many years of preparation, but anyone can achieve if they have inclination.Also, I would like to help people that have dreams to do a plastic surgery, but doesnt have the money. I am interested in this career because I like to help people. Even though studying and working at the same time are very hard, it pays off in the end, when someone reserves a variety in someones life. I think it is really great to dream and to live my life trying to reach my hopes. I always try to case-hardened my goals and work as hard as I can to reach them. some other ambition of mine is someday to have my own house on one of the beaches in Hawaii. The color of the house will be white and it will be surrounded by a bouffant garden with a few trees. Every morning I will go outside and breathe the wonderful breeze, which carries the thwack of the sea. It may not seem like an ambition as much as it seems like a dream, but I would really like to live in such a place and I am willing to do everything to make it come true.To conclude, I believe with determination and commitment I will climbup the ladder of life and with utilise I will avoid slipping, however, gulp a plan in my sound judgment has helped me achieve a lot and will still do so. I always convince myself to never give up and I strive to look forwards to what person I would become if I achieve my goals. I hope one day my dreams will came true.