Business Plan for AAA International Travel Services Ltd Essay

Business Plan for AAA International Travel Services Ltd - Essay Example The products and services that the business is going to launch differ from that of their competitors. All other travel firms offer different services to customers based on available budget and resources. AAA travel services will provide services based on customers’ preferences. Although all packages have been designed already in accordance with the schedules and available resources, but the firm can bring little changes in the packages in accordance with the needs and demands of the customers. For example, if a customer asks for a ten days trip to some Eastern country and the firm offers an eight days package, then the company will change the schedule and package accordingly but the customer will have to pay some extra amount to the firm because of modifications. The firm will also provide best available accommodation to its customers. â€Å"Comfortable hotels and accommodation facilities play a very important role in popularizing any tourist destination† (Ahliya 2008, p. 1).ii. Target MarketTarget market is the group of people that a company wants to target for the sale of products and services. For AAA Travel Services company, the target market for the firm will cover a large number of local and international customers. The company is located in an area where travel companies are also operating there business activities, so there is also a tough competition in place. Many external and internal factors can affect product innovations, business process innovations or their combination.... The international department will play the lead role. It will include branch office, ticketing services, business office, and direct sales stores. Following is the business structure of the firm: b) The Product Following are the products and services that the firm will provide to its customers: i. Gaps in Market The products and services that the business is going to launch differ from that of their competitors. All other travel firms offer different services to customers based on available budget and resources. AAA travel services will provide services based on customers’ preferences. Although all packages have been designed already in accordance with the schedules and available resources, but the firm can bring little changes in the packages in accordance with the needs and demands of the customers. For example, if a customer asks for a ten days trip to some Eastern country and the firm offers an eight days package, then the company will change the schedule and package accor dingly but the customer will have to pay some extra amount to the firm because of modifications. The firm will also provide best available accommodation to its customers. â€Å"Comfortable hotels and accommodation facilities play a very important role in popularizing any tourist destination† (Ahliya 2008, p. 1). ii. Target Market Target market is the group of people that a company wants to target for the sale of products and services (Tatum n.d.). For AAA Travel Services company, the target market for the firm will cover a large number of local and international customers. The company is located in an area where travel companies are also operating there business activities, so there is also a tough competition in place. However, the range of the